How it works!CONNECT / AUTO BUY BACK PROGRAM
Perfect Buyer Targeting
- 30% paid auto loan
- $1,500 minimum trade equity
- Consistent Income
- Homeowner: 70%
- Avg. Household Income: $67k
Live Dial Primer “CONNECT”
After targeting your customers and before sending direct mail pieces and displaying social media branding, we CONNECT each customer with a LIVE PHONE CALL introducing the program. This reinforces that we can help them trade-in their car with ease at your dealership.
During this phone call, our reps will tell your customers to be on the look out for your direct mail piece with a special trade-in offer, which is only valid at your dealership. Customers are tired of sneaky ringless voicemails and robot IVR dealers, so we only make LIVE calls with REAL expert BDC reps to your potential customers. Our experience has shown customers are twice as likely to respond after a pre-offer call.
- We CONNECT via LIVE PHONE CALLS to your Auto Buy Back Program mailing list
- NO Dialers or Robot IVR voice-mails
- Up to 50% higher response with pre-call offer
- Creates credibility for the customer
Social Media Branding
Immediately we turn our social efforts across all platforms in market. We place a geo-fence around your dealership that will target the trade-in customers you are looking for – all based upon our proprietary buyer trade-in profiles. By getting in customers before deciding to trade-in their vehicle, we are able to sell them on our program and lead them directly to your dealership.
Social / Mobile / Display:
- Facebook Ads featuring “Buyer Testimonial Videos”
- Twitter Ads
- LinkedIn Ads
Video & Search Marketing
Next, we turn on turn on Digital Video and Search Marketing Ads. We use REAL testimonials from previous Auto Buy Back customers to drive conversions. Additionally, when customers search terms like, “auto trade-ins in my area” in your market, the Auto Buy Back program message will be right there.
- Google Adwords / Video Ads
- Optimized Analytics
- Simple & Effective Message
Direct Mail Offer
The Auto Buy Back Mailer looks like a legitimate offer from a bank. The mail piece reflects the message from our Social Media Branding and Google Search Marketing from the first two weeks. By having this same look and feel creates trust and credibility, which will make customers believe in this offer, respond, then ultimately trade in their vehicle at your dealership.
Radius Trade In Mail: Live Equity and Trade Lists, White number 10 security envelope and 8.5″ x 13″ Full Color Flier
Remarketing & Personalized Postcards
Throughout your campaign, our Business Development Center representatives will set appointments for all responses. In fact, we’ll continue to call all of your leads for a full 365 days! The second chance personalized postcard reinforces that this is a limited time offer.
- Personalized Postcards
- Text Messages
- BDC “Live Calls”
THROUGHOUT THE CAMPAIGN:
Our BDC reps are the best in the auto business, they are highly trained and right here in the Radius office. Via LIVE PHONE CALLS, we qualify every buyer before setting appointments. If there is no answer, we immediately follow up with a TEXT MESSAGE!
- Appointment Setting Ratio: 64%
- LIVE PHONE CALLS to New Leads Within 5 Minutes
- TEXT MESSAGE Follow Up
- Fully Staffed with 70% Bi-lingual Reps
- Open 7 Days Each Week and 362 Days a Year
THROUGHOUT THE CAMPAIGN:
Radius CRM (Customer Relationship Management)
We confirm all interests with an always-on lead capture through phone, web and social media. You have a direct line of communication with the fully staffed Radius BDC so every buyer is worked 110%. This saves you time and frustration so you can focus on closing more sales.
- Auto Buy Back Program Branded Website
- Auto Buy Back Program Branded IVR Phone lines
- Web Applications through Facebook / Email
- Confirm Interest with Buying Questions for Every Customer
How we Execute with your Team
Each morning you’ll have 3 – 5 qualified appointments waiting in your inbox. All you have to do is greet each buyer at the door or let one of your sales reps close the deal.
Yes – it really is that simple.
- Choose program budget
- Sign your Agreement with in-home dates
- Lock-In your territory
- Approve customized credit letter
- Live Dial Primer & Social Media Branding
- Video & Search Marketing
- Direct Mail Offer & Text-In / Response
- Remarketing & Personalized Postcards
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NEW CLIENT BONUS!
New Client 10% Bonus Request...
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Steve Cervin – Sellers Buick GMC
David Cantu – Roger Beasley Mitsubishi South
Thank you for your time
Sell 10-20 more autos every month.
Let’s Make it Happen!