Driving in the buyers! 813.358.3380

How it works!

CONNECT / AUTO BUY BACK PROGRAM

DAY ONE:

Perfect Buyer Targeting

We target car owners who have had their vehicles up to three to five years, which have positive trade equity. So when you receive a trade-in customer from us, you will know you will be making a quality trade. These car owners have paid off up to 30% – 50% of the original loan on their vehicle.

Buyer Profile

  • 30% paid auto loan
  • $1,500 minimum trade equity
  • Consistent Income
  • Homeowner: 70%
  • Avg. Household Income: $67k

WEEK ONE:

Live Dial Primer “CONNECT”

After targeting your customers and before sending direct mail pieces and displaying social media branding, we CONNECT each customer with a LIVE PHONE CALL introducing the program. This reinforces that we can help them trade-in their car with ease at your dealership.

During this phone call, our reps will tell your customers to be on the look out for your direct mail piece with a special trade-in offer, which is only valid at your dealership. Customers are tired of sneaky ringless voicemails and robot IVR dealers, so we only make LIVE calls with REAL expert BDC reps to your potential customers. Our experience has shown customers are twice as likely to respond after a pre-offer call.

Main Focus:

  • We CONNECT via LIVE PHONE CALLS to your Auto Buy Back Program mailing list
  • NO Dialers or Robot IVR voice-mails
  • Up to 50% higher response with pre-call offer
  • Creates credibility for the customer

WEEK ONE:

Social Media Branding

Immediately we turn our social efforts across all platforms in market. We place a geo-fence around your dealership that will target the trade-in customers you are looking for – all based upon our proprietary buyer trade-in profiles. By getting in customers before deciding to trade-in their vehicle, we are able to sell them on our program and lead them directly to your dealership.

Social / Mobile / Display:

  • Facebook Ads featuring “Buyer Testimonial Videos”
  • Instagram
  • Twitter Ads
  • LinkedIn Ads
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WEEK TWO:

Video & Search Marketing

Next, we turn on turn on Digital Video and Search Marketing Ads. We use REAL testimonials from previous Auto Buy Back customers to drive conversions. Additionally, when customers search terms like, “auto trade-ins in my area” in your market, the Auto Buy Back program message will be right there.

Building Credibility:

  • Google Adwords / Video Ads
  • Optimized Analytics
  • Simple & Effective Message
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WEEK THREE:

Direct Mail Offer

The Auto Buy Back Mailer looks like a legitimate offer from a bank. The mail piece reflects the message from our Social Media Branding and Google Search Marketing from the first two weeks. By having this same look and feel creates trust and credibility, which will make customers believe in this offer, respond, then ultimately trade in their vehicle at your dealership.

Radius Trade In Mail: Live Equity and Trade Lists, White number 10 security envelope and 8.5″ x 13″ Full Color Flier

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WEEK FOUR:

Second Chance
Remarketing & Personalized Postcards

Throughout your campaign, our Business Development Center representatives will set appointments for all responses. In fact, we’ll continue to call all of your leads for a full 365 days! The second chance personalized postcard reinforces that this is a limited time offer.

  • Personalized Postcards
  • eMails
  • Text Messages
  • BDC "Live Calls"

THROUGHOUT THE CAMPAIGN:

In-House BDC

Our BDC reps are the best in the auto business, they are highly trained and right here in the Radius office. Via LIVE PHONE CALLS, we qualify every buyer before setting appointments. If there is no answer, we immediately follow up with a TEXT MESSAGE!

 

  • Appointment Setting Ratio: 64%
  • LIVE PHONE CALLS to New Leads Within 5 Minutes
  • TEXT MESSAGE Follow Up
  • Fully Staffed with 70% Bi-lingual Reps
  • Open 7 Days Each Week and 362 Days a Year
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THROUGHOUT THE CAMPAIGN:

Radius CRM (Customer Relationship Management)

We confirm all interests with an always-on lead capture through phone, web and social media. You have a direct line of communication with the fully staffed Radius BDC so every buyer is worked 110%. This saves you time and frustration so you can focus on closing more sales.

  • Auto Buy Back Program Branded Website
  • Auto Buy Back Program Branded IVR Phone lines
  • Web Applications through Facebook / Email
  • Confirm Interest with Buying Questions for Every Customer

How we Execute with your Team

Each morning you’ll have 3 – 5 qualified appointments waiting in your inbox. All you have to do is greet each buyer at the door or let one of your sales reps close the deal.
Yes – it really is that simple.

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Ordering Process

  • Choose program budget
  • Sign your Agreement with in-home dates
  • Lock-In your territory
  • Approve customized credit letter
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Program Timeline:

  • Live Dial Primer & Social Media Branding
  • Video & Search Marketing
  • Direct Mail Offer & Text-In / Response
  • Remarketing & Personalized Postcards
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Appointment Set:

  • You will receive email notifications for new appointments
  • Greet each buyer and close the deal!

Sign up to claim your
NEW CLIENT BONUS!

New Client 10% Bonus Request...

8 + 3 =

If Radius does not meet the terms of the Performance Guarantee, Radius agrees to continue advertising at NO cost to Partnering Dealer until the agreement terms are satisfied or Radius agrees to provide a FULL Refund – ask your Radius Account Manager for details and copy of Performance Guarantee.

"We have been a client for 23 months now and the Radius Marketing Program has been instrumental in Crown Mitsubishi achieving the Chairman's Cup for most increase in sales in the United States for fiscal year 2014."

Jim Carroll - Crown Mitsubishi

"I sold 27 cars our first drop – I would recommend the Essentials program to anyone who needs to increase sales within 30 days."

Robert Plaza - Davis Gainsville Kia

"We have been using Radius for a few months now. Everything has been going exactly as promised. Shortly after signing up, people started showing up at the dealership, stips in hand ready to buy. I recommend using Radius."

Zack Hansen - Modern Classic Motors

"This market doesn’t get good returns from mailers, but I tried it with Radius because of the social media aspect. It worked – $47,000 profit in March. We had even better results the third month running and have been a customer ever since."

Chris Allender - Southern Chevrolet

"Radius does a great job for us. Their Business Development Center stays in touch with all the customers, sets our appointments, gets everything structured and ready. Our sales rep is awesome. We have delivered a lot of cars, made a lot of money and had a lot of fun!"

Jan Jackson - Community Chevrolet

"I work at a dealership in western Pennsylvania and the program from Radius Marketing Group works. We get a steady stream of prospective client that fall within the desired credit scores. We get a great response and have a large amount of sales that close with this program. If you are looking to supplement your dealership with subprime leads then this company is the way to go!"

Chad S. - Northpointe Automotive

"We have been using Radius for months, they send customers ready to buy with all their paperwork in hand. We keep using them because the ROI makes sense. We sell lots of cars and so will you!"

Adrian Williams - Red River Ford Lincoln

"The product and services that I receive from Radius Marketing Group has been a service that has over exceeded its expectations. It has taken the man power out of my daily work and has given me more time to execute loans and produce more deliveries every month. For 3 or 4 years now, I have had a terrific relationship with Jeremy Rettig and Radius Marketing Group. I have plans to expand to other markets in the near future."

Steve Cervin - Sellers Buick GMC

"We have been using Radius for 7 months and we continue to use Radius, they have helped us generate more business in our used and new car departments."

David Cantu - Roger Beasley Mitsubishi South

Thank you for your time
Sell 10-20 more autos every month.
Let's Make it Happen!

 

Sign up today to claim your 10% bonus!

*Program discounts are only applicable to new program contracts.

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