How it works!CONNECT / CREDIT RECOVERY PROGRAM
Perfect Buyer Targeting
FIND the BEST neighborhoods in your DMA – we use our proprietary Approved Buyer Model based on in-house data analytics from 30,000 sold sub-prime customers in the Radius CRM. You get the best response rates, and the people that can qualify for financing, but don’t know it yet. These are buyers that aren’t shopping and you can “get done” with your banks right now.
600% Return On Investment
- Total Leads: 100 - 150
- UPs: 45 - 60
- Appointments: 60 - 90 Avg.
- Gross Per Sale: $2,500
- Credit Score: 520 - 650
- No Open BK / Repos
- Consistent Income
- Homeowner: 70%
- Avg. Household Income: $67k
Live Dial Primer “CONNECT”
After targeting your customers and before sending direct mail pieces and displaying social media branding, we CONNECT with each customer with a LIVE PHONE CALL introducing the program. This reinforces that we can help them get pre-qualified to purchase a new or used vehicle at your dealership.
During this phone call, our reps will tell your customers to be on the look out for your direct mail piece with a pre-qualified offer, which is only valid at your dealership. Customers are tired of sneaky ringless voicemails and robot IVR dealers, so we only make LIVE calls with REAL expert BDC reps to your potential customers. Our experience has shown customers are twice as likely to respond after a pre-offer call.
- We CONNECT via LIVE PHONE CALLS to our Connect Credit Recovery Program mailing list
- NO Dialers or Robot IVR voice-mails
- Up to 300% higher response with pre-call offer
- Creates credibility for the customer
Social Media Branding
Immediately we turn on our social efforts across all platforms in your market. We’re in their Facebook feeds and getting re-tweeted on Twitter, all targeted based on our proprietary buyer profiles. By getting in front of your customers BEFORE they get the offer, it builds brand awareness and credibility.
Social / Mobile / Display:
- Facebook Ads featuring “Buyer Testimonials Videos”
Video & Search Marketing
Next, we turn on our Search Marketing Ads to further drive conversions and backup the credit message. When customers search terms like “bad credit car loan” in your market, your credit message will be right there. This covers all screens and continues to build brand awareness while your mail is hitting homes.
- Google Adwords / Video Ads
- Optimized Analytics
- Simple & Effective Message
Direct Mail Offer
The CRP Credit Mailer looks like a legitimate offer from a bank. This mail offer has the same consistent look and feel as our Social Media Branding and Google Search Marketing from weeks one and two. Having this credibility and trust will make customers BELIEVE in this offer, respond, then ultimately purchase from your dealership.
Radius Credit Mail: Live Credit Avatar List, 8.5" x 14" Full Color Flier and NO Gifts / Gimmicks.
Remarketing & Personalized Postcards
Throughout your campaign, our Business Development Center representatives will set appointments for all responses. In fact, we’ll continue to call all of your leads for a full 365 days! The second chance personalized postcard reinforces that this is a limited time offer.
- Personalized Postcards
- Text Messages
- BDC “Live Calls”
THROUGHOUT THE CAMPAIGN:
Our BDC reps are the best in the auto business, they are highly trained and right here in the Radius office. Via LIVE PHONE CALLS, we qualify every buyer before setting appointments. If there is no answer, we immediately follow up with a TEXT MESSAGE!
- Appointment Setting Ratio: 64%
- LIVE PHONE CALLS to New Leads Within 5 Minutes
- TEXT MESSAGE Follow Up
- Fully Staffed with 70% Bi-lingual Reps
- Open 7 Days Each Week and 362 Days a Year
THROUGHOUT THE CAMPAIGN:
Radius CRM (Customer Relationship Management)
We confirm all interest with always-on lead capture through phone, web and social media. You have a direct line of communication with the fully staffed Radius BDC so every buyer is worked 110%. This saves you time and frustration so you can focus on closing more sales.
- Credit Program Branded Website
- Credit Program Branded IVR Phone lines
- Web Applications through Facebook / Email
- Confirm Interest with Buying Questions for Every Customer
How we Execute with your Team
Each morning you’ll have 3 – 5 qualified appointments waiting in your inbox. All you have to do is greet each buyer at the door or let one of your sales reps close the deal.
Yes – it really is that simple.
- Choose program budget
- Sign your Agreement with in-home dates
- Lock-In your territory
- Approve customized credit letter
- Live Dial Primer & Social Media Branding
- Video & Search Marketing
- Direct Mail Offer & Text-In / Response
- Remarketing & Personalized Postcards
- You will receive email notifications for new appointments
- Greet each buyer and close the deal!
Sign up to claim your
NEW CLIENT BONUS!
New Client 10% Bonus Request...
“We have been a client for 23 months now and the Radius Marketing Program has been instrumental in Crown Mitsubishi achieving the Chairman’s Cup for most increase in sales in the United States for fiscal year 2014.“
Jim Carroll – Crown Mitsubishi
“I sold 27 cars our first drop – I would recommend the Essentials program to anyone who needs to increase sales within 30 days.“
Robert Plaza – Davis Gainsville Kia
“We have been using Radius for a few months now. Everything has been going exactly as promised. Shortly after signing up, people started showing up at the dealership, stips in hand ready to buy. I recommend using Radius.“
Zack Hansen – Modern Classic Motors
“This market doesn’t get good returns from mailers, but I tried it with Radius because of the social media aspect. It worked – $47,000 profit in March. We had even better results the third month running and have been a customer ever since.“
Chris Allender – Southern Chevrolet
Jan Jackson – Community Chevrolet
Chad S. – Northpointe Automotive
Adrian Williams – Red River Ford Lincoln
“The product and services that I receive from Radius Marketing Group has been a service that has over exceeded its expectations. It has taken the man power out of my daily work and has given me more time to execute loans and produce more deliveries every month. For 3 or 4 years now, I have had a terrific relationship with Radius Marketing Group. I have plans to expand to other markets in the near future.“
Steve Cervin – Sellers Buick GMC
David Cantu – Roger Beasley Mitsubishi South
Thank you for your time
Sell 10-20 more autos every month.
Let’s Make it Happen!