How it works!O2O / ELITE TAX MAX PARTNERSHIP PROGRAM
Perfect Buyer Targeting
We target the perfect buyers – the people that can actually qualify for financing, but don’t know it yet. These are buyers you can “get bought” with your banks and finance team right now. During tax season, your customers are eagerly waiting for their tax returns. With our efforts, we give customers the chance to get their refund instantly when they show up to your dealership to be used towards their new cars down payment.
600% RETURN ON INVESTMENT
Total Leads: 100 – 150
UPs: 45 – 60
Appointments: 60 – 90
Avg. Gross Per Sale: $2,500
- Credit Score: 520 – 650
- No Open BK / Repos
- Consistent Income
- Homeowner: 70%
- Avg. Household Income: $67k
Social Media Branding
Immediately we turn on our social efforts across all platforms in your market. We’re in their Facebook feeds and getting re-tweeted on Twitter, all targeted based on our proprietary buyer profiles. Tailoring our message around Tax Time and how buyers can get their tax refund in advance will make customers react, comment, like and share our posts. By getting in front of your customers BEFORE they get the offer, it builds brand awareness and credibility.
Social / Mobile / Display:
- Facebook Ads featuring “Buyer Testimonial Videos”
- Google Display Ads
Video & Search Marketing
Next, we turn on our Search Marketing Ads to further drive conversions and backup the credit message. When customers search terms like “bad credit car loan” in your market, your credit message will be right there. This covers all screens and continues to build brand awareness while your mail is hitting homes.
- Google Adwords / Video Ads
- Optimized Analytics
- Simple & Effective Message
Direct Mail Offer
The CRP Credit Mailer looks like a legitimate offer from a bank. This mail offer has the same consistent look and feel as our Social Media Branding and Google Search Marketing from weeks one and two. Having this credibility and trust will make customers BELIEVE in this offer, respond, then ultimately purchase from your dealership.
Radius Credit Mail: Live Credit Avatar List, 8.5″ x 14″ Full Color Flier and NO Gifts / Gimmicks.
Remarketing & Personalized Postcards
Throughout your campaign, our Business Development Center representatives will set appointments for all responses. In fact, we’ll continue to call all of your leads for a full 365 days! The second chance personalized postcard reinforces that this is a limited time offer.
- Personalized Postcards
- Text Messages
- BDC “Live Calls”
THROUGHOUT THE CAMPAIGN:
Our BDC reps are the best in the auto business, they are highly trained and right here in the Radius office. Via LIVE PHONE CALLS, we qualify every buyer before setting appointments. If there is no answer, we immediately follow up with a TEXT MESSAGE?
Reps will calculate the customer’s refund amount using the Tax Estimator, set the appointment and enter all relevant information into the notes section of the customer’s lead page for easy dealer access.
- Appointment Setting Ratio: 64%
- LIVE PHONE CALLS to New Leads Within 5 Minutes
- TEXT MESSAGE Follow Up
- Fully Staffed with 70% Bi-lingual Reps
- Open 7 Days Each Week and 362 Days a Year
THROUGHOUT THE CAMPAIGN:
Radius CRM (Customer Relationship Management)
We confirm all interest with always-on lead capture through phone, web and social media. You have a direct line of communication with the fully staffed Radius BDC so every buyer is worked 110%. Also, we can track all responses, shows, sales and ROI for dealerships as well as response rates per market area. This saves you time and frustration so you can focus on closing more sales.
- Credit Program Branded Website
- Credit Program Branded IVR Phone lines
- Web Applications through Facebook / Email
- Confirm Interest with Buying Questions for Every Customer
How we Execute with your Team
- Choose program budget
- Sign your Agreement with in-home dates
- Lock-In your territory
- Approve customized credit letter
- Social Media Branding
- Video & Search Marketing
- Direct Mail Offer & Text-In / Response
- Remarketing & Personalized Postcards
- Our BDC qualifies the buyers
- You will receive email notifications for new appointments
Gather Tax Info:
- Greet buyer, fill out short tax form
- Submit tax form to Radius
- Radius sends back the estimated tax refund while the buyer is out on the test drive
- CLOSE THE DEAL!
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Thank you for your time
Sell 10-20 more autos every month.
Let’s Make it Happen!